Union Street, Bath

Project Details

Located in the heart of our home city of Bath, Union Street is a pedestrianised shopping street situated at the centre of the city’s movement lattice. Union Street connects the northern and southern quarters of the city and acts as a key pedestrian route through Bath, with over 300,000 people walking along the street every week.

Macgregor Smith were asked by B&NES Council and Bath BID to develop a series of concept design options to reanimate Union Street, helping to bring a new lease of life to this area of the city. Through a series of consultation events run by our clients, and dialogue with local businesses and street traders, the designs have explored a transformation of the street from a space primarily viewed as a through route, instead to an animated, green street with a series of spaces along which to dwell.

Delivery of phase 1 is taking place in 2019-20.

Design Details

  • Improved street furniture provision explored to slow pedestrian movement and create a series of dwell spaces. Playful pieces add vibrancy and a pop of colour to the street whilst more traditional benches ensure that the space is accessible to all. Working alongside retailers new planting was also proposed to enliven the route along the street and enhance seasonal interest.
  • Suspended exhibits for seasonal lighting and other art installations aim to animate the space and bring joy to the street where there is limited budget to upgrade paving surfaces.
  • Concept ideas for a proposed street trading pilot with a new layout and aesthetic were also proposed.


Site Area:



Bath & North East Somerset Council & Bath BID

Project Value: